What we do
We deliver high-quality, high-value campaigns and expert counsel that help Canadian businesses of all sizes shift perception among their most important key stakeholders to drive results and protect corporate image.
Who we are
Viridian Solutions is owned and operated by me, Nick Poirier. I’m an accomplished communications consultant living in Calgary, Alberta. I bring over 16 years of in-house corporate experience to the table to help clients enhance and manage their reputation by leveraging strategic communication initiatives to drive outreach, adeptly manage issues, and advance business strategy.
My goal is to become an extension of your team by pairing proven experience with rigorous analysis to offer insightful perspective and challenge assumptions to achieve results.
Here's how we can help
We augment your existing corporate strategy and communications teams by developing campaigns and providing strategic counsel and tactical support to help you manage your most pressing reputational issues.
What we can do for you
01.
-
Go-to-market communications plan development.
-
Developing and executing campaigns targeting influential customers, media, government, regulatory, investor and community stakeholders.
-
Corporate narrative, core concept and key message development.
-
Campaign goal setting, KPI development and measurement processes.
02.
-
Leverage in-market polling to drive decision-making and proliferate public narratives.
-
Uncover and identify gaps within your team structure and outputs.
-
Earned coverage collection, tonality and competitive analysis.
-
Key stakeholder identification & influence analysis.
03.
-
Issues and crisis preparedness audit.
-
Issues management protocol & crisis plan development.
-
Crisis response & reputation management support.
-
Media training, spokesperson guidance & response scenario planning.
04.
-
Working closely with in-house communications teams and agencies-of-record.
-
Leveraging my network of communications, marketing, GR, IR and media contacts to scale up planning.
-
Tracking timelines and deliverables against plan or project requirements.
-
Providing overarching strategic guidance to help bring plans from the drawing board to the marketplace.
05.
-
Serve as a client sounding board for all issues facing the company and team.
-
24/7 availability to discuss project issues and challenges.
-
Advise on matters of the utmost reputational and operational impact to your business.
-
Advise on in-house team structures, assist with agency and partner searches, and help train your team.
Viridian Solutions is small by design, allowing us to understand your business more quickly, act more nimbly and take an immediate, high priority focus to solving your biggest problems.
Having access to a multitude of professional advisors and collaborators means we can scale up at any time to meet your needs.
Reach Out Anytime
We would love to discuss ways we might be able to help support your business.
Please don't hesitate to email me and say hi.